Brand identity

   Identifying qualities that distinguish a brand from its competition. All attributes, benefits, features, and qualities that a consumer expects from a brand.
   See also Brand image; Licensing; Megabrand.

Historical Dictionary of the Fashion Industry. .

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  • brand identity — UK US noun [C or U] ► MARKETING, COMMERCE a set of ideas and features that a company wants people to connect in their minds with its products or brand: »The company has created a new brand identity and made management changes to try to revive its …   Financial and business terms

  • Brand Identity — How a business wants a brand s name, communication style, logo and other visual elements to be perceived by consumers. The components of the brand are created by the business itself, making brand identity the way in which a business wants… …   Investment dictionary

  • Brand Identity — ⇡ Markenidentität …   Lexikon der Economics

  • Brand implementation — refers to the physical application of brand identity across visual identity carriers. This can include signage, uniforms, liveries and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design …   Wikipedia

  • identity — UK US /aɪˈdentəti/ noun [C or U] (plural identities) ► the reputation, characteristics, etc. of a person or organization that makes the public think about them in a particular way: »Companies often spend a fortune on branding in their attempts to …   Financial and business terms

  • Identity — may refer to:Philosophy* Identity (philosophy), the sameness of two things * Identity theory of mind, in the philosophy of mind, holds that the mind is identical to the brain * Personal identity (philosophy) * Identity (social science) * Identity …   Wikipedia

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • identity — noun ADJECTIVE ▪ true ▪ assumed, false ▪ He was discovered living under an assumed identity in South America. ▪ mistaken ▪ This is obviously a case o …   Collocations dictionary

  • Brand —    The personality of a product. What the consumer becomes attracted to and develops loyalty to. A strong brand maintains its following even after the departure of its founder.    See also Brand identity; Brand image; Licensing; Megabrand …   Historical Dictionary of the Fashion Industry

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